e.l.f. & Bubble Launch Limited-Edition Hybrid Holy Grails

e.l.f. Beauty’s Cosmetic and Skin divisions and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails.

The two brands are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.

Oshiya Savur, Chief Marketing Officer, e.l.f. Brands, said:

“e.l.f. and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture. This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, color and the kind of joy our communities expect from us.”

Beauty communities lead the way in cocktailing their skincare and makeup — mixing, layering and customizing their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.

This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.

Shai Eisenman, Founder of Bubble, commented:

“At Bubble, our community has always been our greatest source of inspiration. They’re constantly redefining beauty through experimentation, category-blending, and personalizing products in ways that reflect how they actually live and express themselves. Our partnership with e.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own.”

The collection includes Drop N’ Dunk, Glow Talk, and Camo Slide.

Drop N’ Dunk combines e.l.f. Skin Bronzing Drops and Bubble Slam Dunk Hydrating Cream Moisturizer. This customizable glow hybrid delivers buildable radiance and hydration in one dual-chamber package. It is available in Fair Gold, Copper Gold, and Pure Gold.

Glow Talk brings together e.l.f. Cosmetics Glow Reviver Lip Balm shades and Bubble Talk Back Lip Serum create a glossy lip serum to deliver color, shine, and lasting hydration in one swipe. Shades include Berry Well, Pinky Promise, and Dusty Rose.

Camo Slide fuses e.l.f. Cosmetics Camo Liquid Blush shades and Bubble Water Slide Hyaluronic Acid Serum. It offers a skincare-focused, lightweight blush serum that delivers a fresh, buildable flush with a hydrated, dewy finish. Available shades include Berry Well, Pinky Promise, and Dusty Rose.